Sugar-free lemonades, vitamin-packed juices, and aromatic hop varieties: Open Stage for drinktec. Drinks are more than just a thirst quencher in this day and age. The ingredients play the most important role here.

Jochen Heininger, Vice President Marketing, ADM Wild Europe
"Healthy nutrition is one of the key themes that exist as an omnipresent-trend in the market at the moment. Coupled with the tendencies to naturalness, vegan nutrition through to functional products, where we see that enrichments with fibers and proteins is a very hot topic at the moment."

Raw materials and ingredients can be optimized more and more. So the drinks are tastefully full-bodied, at the same time with reduced calories.

Christoph Witte, head of product management, Döhler
"We have a lot of natural alternatives to sugar, because it is quite clear that the beverage industry is looking for alternatives. Stevia-based sweetness solutions, for example, but also vegetables which we use to significantly reduce the calorie content in products even more. "

An absolute novelty, for example, is the Hibiscus Pomegranate tea, which due to its natural caffeine has the effect of an energy drink, but contains 50 percent less calories.

Hans-Joachim Winter, commercial manager, Finlays
"And today we have trends towards naturalness, health, and “back to the roots ". And if we already have such a naturally found resource, which is now completely new, then it cries out for a healthy tea refreshment for the market. "

New technical procedures can extend the storage life of fresh, vitamin-rich foods by up to three months.

Julian Witt, food technologist, Elea
"This is especially good for juices, smoothies and also dairy products, because they contain a lot of vitamins, which we can preserve especially well. It’s always a pity, if you have a super product, but it is thermally pasteurized a lot gets lost due to the heat. We are helping to preserve the whole thing better with our technology, so the customer will ultimately also get a super healthy product."

The whole world of the beverage and liquid food industry - here at drinktec 2017.

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