How to get someone to change their behavior. Persuading others to change their behavior is not so much about changing people’s minds as it is conveying information and allowing people to process it to arrive at the same conclusion you have.Behavior is motivated by beliefs, if you want some one to change behavior than you'll have to get them to change their mind,
We as humans do not like feeling as if our behavior or choices are dictated to us by someone else, so if you want to convince someone that something is a good idea, you can’t just tell them it’s a good idea and they should believe it - you have to be able to show them the same information you have and let them make up their mind about it.
Do you want to turn small talk into smart talk?
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In this episode of the Art of Charm podcast, we learn from one of the world's leading experts on how to influence people - Dr. Jonah Berger!
Jonah is a marketing professor at the Wharton School and author of Contagious: Why Things Catch On. He has also written for publications like The New York Times, Wired, and Fast Company.
Jonah shares his insights around why some things go viral (like ice buckets) while others don't (like other charity campaigns). We talk about practical ways you can apply these principles in your life to get more done with less effort by leveraging social psychology and behavioral science.
Jonah Berger is a marketing professor at Wharton, and he's the author of Contagious: Why Things Catch On. In this episode, he talks about how small changes in your behavior can lead to big differences in your success.
In this episode of the Art of Charm, we've got a full-length interview with author and Wharton professor Jonah Berger. He's the guy who wrote Contagious: Why Things Catch On!
Jonah shares his insights into what makes things go viral and why some people are more influential than others. We also talk about how to be persuasive in any situation — whether it's in business or romance.
