Mastering Facebook Lead Generation Ads | How to Run Facebook Lead generation ads
Running Facebook lead generation ads is a powerful way to collect contact information directly from users who are interested in your product or service. Here’s a step-by-step guide on how to set up and run Facebook lead generation ads:
Create a Facebook Ad Account
In the Business Manager, create an Ad Account and set up your payment method.
Define Your Objective
Go to the Ads Manager and click the green Create button.
Choose Lead Generation as your campaign objective.
Select the Facebook Page
Select the page you want to run the ads from (ensure the page is verified, as it’s necessary for lead ads).
You may need to accept Facebook's Lead Ads Terms of Service for your page.
Define Your Target Audience
Choose the target audience based on:
Location
Age
Gender
Interests
Behaviors
You can also use custom audiences (upload email lists) or lookalike audiences to target people similar to your existing customers.
Set Your Budget and Schedule
Set a daily or lifetime budget.
Choose the start and end dates if you want the ad to run within a specific time frame.
You can use Facebook’s Automatic Bidding or set your own bid.
Choose Your Ad Placements
You can either manually select the platforms (Facebook, Instagram, Messenger, Audience Network) or let Facebook optimize placements for you.
For lead ads, Facebook and Instagram are most common.
Design Your Ad
Choose an Ad Format:
Carousel (multiple images/videos)
Single image
Single video
Slideshow
Write a compelling headline, description, and CTA (e.g., "Sign Up," "Learn More").
Use high-quality images or videos that capture attention.
Create the Lead Form
Click on New Form to create a lead generation form.
Form Structure:
Intro: Optional, but you can include a brief introduction.
Questions: Choose the contact information you want to collect (e.g., Name, Email, Phone Number). You can also add custom questions.
Privacy Policy: Add a link to your privacy policy.
Thank You Screen: Customize the confirmation message users see after submitting their information. You can add a CTA here (e.g., "Visit Website").
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👉Disclaimer ---
Video is for educational purpose only.Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.This YouTube channel does not provide financial advice. There is no guarantee, that you will be able to generate income, by using the ideas mentioned in this video.
