The surge of popularity in Chrysler's postwar model lines during the late 1950s was largely attributed to designer Virgil Exner. Influenced by the creations of the Italian firm Ghia, yet creating near-iconic forms specific to his own signature, Exner introduced the 'Forward Look' design in 1955 and it would continue through 1963, characterized by tail fins, low rooflines, and sleek, aerodynamic features. The company was brought to the forefront of design in 1957 with the introduction of the second 'Forward Look' design, advertised with the slogan, 'Suddenly, it's 1960 then 1978 and on!
Chrysler New Yorker: It Was Affordable Luxury Like No Other
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