In our extended interview with Paul Rodriguez, the skating legend talks growing up as the son of a famous comedian, how he discovered a love for skateboarding, and exploding onto the scene and becoming the face of Nike Skate... all before his 20s. Now, P Rod has his own brand, Primitive Skateboarding, and has become an acclaimed investor in other lanes, including everything from beer to lemons.

The Idea Generation Podcast is brought to you by Tres Generaciones Tequila. The perfect tequila for creatives who are ready to fail twice, but get up Tres! @tresgentequila

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