Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate the ethical landscape of digital marketing. Whether you're a marketer, business owner, or AI enthusiast, this conversation is packed with insights and actionable strategies.

Chapters:
00:00 - Introduction: Meet Bob Hutchins, AI Expert
01:00 - AI Evolution: How AI is Changing Businesses Daily
05:00 - Lessons from the Dot Bomb Era and Predictions for AI
10:00 - The Role of AI in Data and Marketing
15:00 - Ethical AI Use and Data Privacy
20:00 - Real-World Applications: How Small Language Models Transform Marketing
25:00 - Business Advice: How to Start Implementing AI
30:00 - The Future of Marketing: Hyper-Personalization at Scale

свернуть