Do you truly know how much value your innovations are providing to your customers?

Innovation is a necessity for B2B companies seeking growth. Yet, even game-changing innovation requires a careful assessment of how much customer value is created and ultimately captured in price. Otherwise, your company loses precious margin and the means to sustain future innovation.

We were delighted once more to have noted pricing thought-leader and author, Stephan Liozu share his practical experience and techniques for monetizing the differential value of innovation. He discussed how industry leading companies embed value management into their new product development process.

Learn how to link innovation, customer value and pricing for your new products.

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