Congratulations Miimi & Jiinda and Unreal Fur, on receiving the NIFA Community Collaboration Award!
The collaboration between Miimi and Jiinda and Unreal Fur began in 2023 when Unreal Fur approached them with the concept of creating a culturally distinctive capsule collection. They were impressed by Unreal Fur’s dedication to advancing a sustainable fashion industry in Australia and appreciated the family-run business ethos, which aligns with their own values.
A central focus of the collaboration was their commitment to giving back to the community. Together, as two Australian brands, they proudly supported the Giingana Gumbaynggirr Freedom School, New South Wales’ first bilingual Aboriginal language school.
Both Lauren and Melissa were deeply involved in every stage of the process and production of the range. Their Cultural IP was paramount to the design process, and they felt culturally respected and honoured throughout.
From the beginning, they provided high-resolution imagery for textile printing and approved all samples, strike-offs, and unique details along the way.
This collaboration provided a valuable opportunity to create cultural discourse through their art. The original artwork, Girwaa, depicts ancestral birthing caves that are still cherished and cared for today. This artwork represents family, community, and connection, serving as a reminder of their shared origins and the importance of love, care, and respect, with a focus on unity.
📺 Watch the National Indigenous Fashion Awards on SBS on Demand: [ Ссылка ]
Thanks to our wonderful sponsors for their commitment in making NIFA a nationally recognised Award Ceremony and providing winners with career and exchange opportunities. It wouldn’t be possible without the Northern Territory Government through Northern Territory Major Events Company, with thanks to Principal Media Partner NITV and industry partners Canberra Centre, Eastland, Country Road, Helen Kaminski, RMIT, QIC and Franchesca Cubillo.
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