2024 was a huge year for updates to Google Ads. In this video, we want to walk you through what some of the biggest changes are so you can take advantage of them in your accounts.

1:30 - Third Party Platform Integrations & Tag Diagnostics Tools in Data Manager
4:06 - Start of Search Updates
4:28 - Brand Inclusion & Exclusion Lists
7:30 - How Misspellings are Treated for Negative Keywords & Search Terms Reporting
9:39 - Updates to Insights & Reporting for Performance Max Campaigns
10:38 - Final URL Expansion Experiments in PMAX
11:16 - Inventory & Placement Controls in Content Suitability
12:11 - Brand Guidelines for Asset Creatives from AI
12:54 - Pinning Videos to Placements with Demand Gen
13:58 - Creative Solutions Updates
15:35 - Integrating Creatives from Third Party Creative Platforms
16:16 - YouTube: QR Codes for TV Placements & Better Placement Controls

Link to Google Ads Blog Post on 2024 Updates: [ Ссылка ]

Our master class on lead generation is live! Sign up here: [ Ссылка ]

#googleads #googleadsupdates #googleadsnews
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