Professor of Strategy at Aarhus BSS, René Rohrbeck here gives an introduction to the MBA elective Strategic Foresight.
The Interest in Strategic Foresight is typically triggered by one of two key reasons:
- First, your organisation might be affected by disruptive change in the environment
- Second, you may face declining revenues in your core business which you need to replace by venturing into new business fields
In both cases you need to learn how to manage under uncertainty.
Here Strategic Foresight can help by providing you with a set of novel methods, tools and practices that help you to regularly renew your competitive advantage.
Organisations can for example use Strategic Foresight to develop new product categories or strategies to profit from the digital transition.
Read more about the MBA here: bss.au.dk/mba
