Clear your marketing management basic concepts through this video Lecture on Introduction to Marketing Management: [ Ссылка ]

In this part, we will get an overview of marketing and various concepts related to marketing in the real world. We will also discuss the relation of need & want and how the need gap is utilized by a marketer to a monetary benefit.

0:00 Marketing Management
1:18 Needs & Wants
4:29 Core Marketing Concepts

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