New Episode: Host Greg Kihlström talks with Chris Savage from Wistia about the rise of B2B #influencers and their influence on the #b2b buying process on the latest episode of The Agile Brand with Greg Kihlström #podcast

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In this episode of The Agile Brand, host Greg Kihlstrom welcomes Chris Savage, CEO and co-founder of Wistia, to discuss the growing influence of trust, community, and courage in marketing. They explore the importance of leveraging influencers and community advocates to connect with audiences on a deeper level. Chris shares insights on the unique challenges of B2B advocacy and emphasizes the need for brands to push past fear in their marketing strategies. Tune in to discover how these elements can reshape the way companies engage with their customers and drive success.

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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