Free Netflix password sharing is officially going bye-bye in 2023 - The new year is bringing big changes to your Netflix account. If you’re one of those people who shares a login with your family, you might want to start exploring alternatives. According to a recent report from the Wall Street Journal, Netflix’s crackdown on password sharing will go into full effect in 2023.
Netflix has foretold its new policy since March, when it started running tests in three Latin American countries. Each subscriber who participated in the test could add up to two other people to their account. The price of that service varied by country, but it generally hovered around $3 per added user.
The WSJ report suggests that Netflix password sharing will also cost $3-a-pop in the U.S. Millions of subscribers will be affected; a 2018 study found that 42% of Gen Z respondents and 35% of Millennials share their streaming service passwords. One analysis estimated that Netflix’s pricier policy could generate $721 million of revenue in 2023.
