In June 2011, a minor 'revolution' took place in JYSK's stores in Denmark. Using their smartphones and QR code technology, Danish customers are now able to scan a bar code to view an informational video on a pillow produced by the Danish manufacturer, Fossfill.

The QR code provides information on the Fossflakes Superior pillow. This unique pillow is filled with a blend of patented Fossflakes and polyester ball fibre.

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