Udaan focusses on providing small and medium enterprises (SMEs) with transparent pricing, a wide variety of products, selling and trading in products across multiple categories including lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, pharma, toys and general merchandise.

B2B e-commerce unicorn Udaan had filed a complaint against Parle Products Private Limited before the Competition Commission of India, alleging that Parle has abused its dominant position by refusing to supply their fast-moving products directly to Udaan, without any objective justification.

Parle is a dominant player in the market for glucose biscuits in India, and its Parle-G biscuit is a ‘must-stock’ item for small and medium retailers and also the platforms such as Udaan. According to the complaint, Udaan has to purchase Parle products from the open market causing a competitive disadvantage compared to other existing distributors of Parle, who could directly procure biscuits from Parle.

However, CCI explicitly dismissed Udaan’s claim that Parle-G is a “must stock” item. The online portal has several alternatives to choose from, its order said. And since Udaan caters to thousands of product segments across India, it’s not significantly dependent on Parle’s products, it said.

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