65. In CAC vs CPA, host William Glass shares what these key marketing terms mean, why they are important, and how to use them. You may already know that CAC stands for customer acquisition cost and that CPA stands for cost per acquisition, but do you understand when and how to use them? William dives deep into the context and examples so you can start measuring these key marketing metrics in your own business.
#customeracquisitioncost #costperacquisition #marketingterms
William Glass's Bio:
William Glass is the CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.
William hosts the Silicon Alley Podcast providing a platform for entrepreneurs from all industries and backgrounds to tell their stories.
Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue.
In 2014, William was awarded a Fulbright Scholarship where he taught English in rural Thailand for 14 months. William is originally from Alabama, graduated from Rollins College in Winter Park, Florida, and now resides in New York City.
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