The strong VARTA brand is one of the central strategic success factors of our group of companies. With our pioneering spirit and our aspiration to the best and most reliable battery cells, we have always been shaping the future of global battery technology.

The VARTA brand core "Empowering Independence" has shaped VARTA since the beginning of the company's 130-year history which has already taken our battery cells on the most exciting missions in human history. Whether it was the first moon landing or ground breaking expeditions to the North Pole - people relied on VARTA energy when reliability and power were needed.

In order to continue to be successful in the future and as a customer-centric company a brand-focussed approach is the decisive factor for us as to ensure sustainable corporate success. With our corporate vision & mission and our brand mission statement, we have given our daily work a common direction. By consistently observing and adhering to these in line with a stringent brand management, we are able to steadily expand the presence, perception and value of the VARTA brand.

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