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Pre-Suasion' by Robert Cialdini
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In this animated book summary of 'Pre-Suasion' by Robert Cialdini, we reveal psychological tricks that subtly influence decisions without people realizing it. These tactics by Robert Cialdini expose how marketers, salespeople, and environments can shape behaviors through techniques like anchoring and unity. By understanding these psychological tricks in 'Pre-Suasion', you’ll learn how to defend against unwanted influence and make informed choices.
Robert Cialdini’s book 'Pre-Suasion' explores hidden methods of psychological influence, ideal for anyone interested in understanding manipulation tactics in daily life and marketing. Watch this summary for practical insights on these tricks and consider subscribing to Books by Frankie for more animated summaries on influence, psychology, and personal growth.
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✅ Chapter
0:00 have you ever wondered how easy it is to influence someone's decisions
0:47 story that might make you rethink some of your past decisions picture this A well-dressed
3:11 were actually manipulated by the context in which the price was presented let's dive deeper
3:53 myself I was in a meeting with a banker half listening as he described investment options that
4:15 choose for his own family this Taps into the unity principle where shared identities or values
5:27 age let's add one more interesting story from the business world to show you how these
6:15 client focuses on the price you have a much better chance of success these techniques are
7:19 before planting the seed before delivering your main message create the right mindset in your
8:26 want to help or if you're just feeling pressured to reciprocate ultimately the goal here is
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