In this video I discuss 5 techniques that you should use when coming up with a name for your startup.

I also explain why it is not important to spend too long trying to come up with name and what is more important for your business as a startup.

#brandingjourney #saasstartup #visualidentity

CHAPTERS:
00:00 - Intro
01:21 - Importance of a Name
03:22 - Creative Naming Techniques
05:43 - Evocative Names Explained
07:17 - Understanding Compound Names
08:31 - Intentional Misspellings in Branding
10:32 - The Use of Random Names

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