In 2013, Hugo celebrated its 20th anniversary. For this occasion Hugo Boss commissioned PLATOON Cultural Development communication agency to run a global campaign, called Red Never Follows. For a month an exhibition of 20 urban creatives was held at the Saatchi Gallery in London, UK in the summer of 2013.
This is the official campaign video.

CLIENT: Hugo by Hugo Boss
AGENCY: PLATOON Cultural Development
PRODUCER: Mica Potocnik
DIRECTOR: Christoph Frank
DoP: Felix Leiberg
COLOR CORRECTION: Cristiano Cesolari
EDIT: Mica Potocnik
ARTIST: Steffen Seeger

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