Holmlands are proud to present "Seeking Asgard: Ski Life Stories from Iceland", a documentary film and photography project that explores Icelandic ski culture from a human interest perspective; getting to know the personal stories of some of the countries most pioneering outdoor industry figures - all of whom have helped to push the boundaries of skiing in Iceland to new levels, through adventure, exploration and hard work.
Shot in April 2022 over three weeks, join us as we circumnavigate the country holding interviews in all four corners of Iceland - travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000km.
The series of interviews focuses on personal stories - including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole - and ski industry specifically.
Showcasing the sport in various ways, interviews take place on sail boats, shorelines and mountain tops as we also celebrate the passion and deep rooted connection Icelanders hold for the natural environment - as we spend time with like minded locals passionate about skiing, adventure, outdoor pursuits and the great outdoors.
With special thanks to our brand partners Arctic Heli Skiing, Elemental Adventure and UrbanStreet Group, in addition to our logistical partners CampEasy Iceland and The Sick and the Wrong.
Asgard Special: You can experience Iceland with CampEasy and receive a FREE upgrade on all bookings using the code ASGARD when booking a camper online.
Worth €100, the Asgard Special includes a free table, free chairs, extra driver, coffee press, and an inverter on any camper booking. A brilliant way to explore such a beautiful country. Check out their campers and make your booking via the link below:
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Discover more about our media and events services at:
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