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Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.
You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.
Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert as many clicks into sales as possible.
Amazon has a strict policy when it comes to photos. You can view their guidelines here.
In order to accommodate Amazon rules, MyAmazonGuy has created best practices that you can follow that also helps you optimize your photos.
– MAIN/HERO Image has to be on a pure white background (255, 255, 255). Your photo may get rejected by Amazon if it doesn’t. It will also look much cleaner if you do it in Amazon’s uniform and desired manner.
How to Create Amazing Amazon Listings: Part 1 - Amazon Photo Best Practices 1Example of a pure white background:
Example of an invalid HERO image with a non-pure white background. Amazon would reject this HERO image:
How to Create Amazing Amazon Listings: Part 1 - Amazon Photo Best Practices 2
– All photos should be in focus. Out-of-focus pictures tend to show a lack of professionalism to customers.
Example of an in-focus photo:
How to Create Amazing Amazon Listings: Part 1 - Amazon Photo Best Practices 3
Example of a photo not in-focus. Amazon would reject this image:
How to Create Amazing Amazon Listings: Part 1 - Amazon Photo Best Practices 4
– Dimensions matter. Customers will be using different devices to view your photos, so you want to use a larger (in terms of dimensions) photo to show up clearly despite their device. For this reason, you want to have each photo (MAIN/HERO and secondary) be at a resolution of 2000 x 2000 pixels. If you cannot do this, the bare minimum is 1000 x 1000. Photos can be easily shrunk down without much of a loss in quality, but being expanded destroys the quality of an image.
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