Did you know that every camera has a slightly a different color response? Essentially, every image sensor has a different color cast to it. But you probably want your color to be accurate all the time. Getting perfect color starts with making an image of absolute known colors and shades and then using software to analyze those colors and creating a profile that helps correct for each and every camera’s unique color response. Creating color profiles will give you greater consistency across your images, you'll spend less time in post-production work, you'll have better quality images and that all means greater trust from your clients. And all you need is two shots of a ColorChecker Passport.

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