Adéna Shao, is the founder of authentiQ, a system allowing consumers to authenticate products prior to purchase on their mobile devices. authentiQ is also one of the winners of the 2013 Deloitte Institute of Innovation and Entrepreneurship Founders Awards.

Each venture has won a year-long place on the Deloitte Institute of Innovation and Entrepreneurship Founders Programme. Each business and its Founder/s will receive a package of support to help them launch their business venture. The award includes:
- A small cash injection for their business
- Space in the London Business School Incubator for one year
- Access to training and workshops
- An invitation to the E100 members-only Annual Dinner event to network with the angel members and get advice in crafting pitches as well as the subsequent opportunity to showcase their business to the E100 members at one of the Club's pitching events
- Professional support from Deloitte, Landor Associates and London Business School alumni

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