🚀 Nurture New Leads with a 7-Day Email Sequence
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As an online coach or consultant, generating fresh leads is crucial for business growth. But what happens after you capture a new lead?
Simply sending a welcome email and moving on is a missed opportunity that could cost you potential clients. Nurturing new leads is just as important as acquiring them in the first place.
Build Relationships and Trust with New Leads
When someone becomes a lead, they're interested in what you offer but may not be ready to buy immediately. Research shows it can take 6-8 touchpoints before a lead makes a purchase decision. By nurturing new leads, you develop a relationship, build trust, and stay top-of-mind for when they're ready to enroll.
The Power of a 7-Day Email Nurture Sequence
To effectively nurture new leads, implement a 7-day email nurture sequence. This automated series of 7 emails, sent over one week, should:
Introduce yourself and your expertise
Provide valuable free content and insights
Build know, like, and trust factors
Guide leads towards your paid offer
Each email should focus on a specific goal, working together to create a cohesive narrative that warms up your lead for an eventual purchase.
Nurture Sequence Benefits for Online Course Creators
A well-crafted 7-day nurture sequence allows you to:
Showcase your authority and teaching skills
Highlight course benefits and success stories
Answer common questions and objections
Create excitement and urgency around enrolling
By nurturing instead of blasting promotions, you turn new leads into loyal fans primed to invest in your online courses.
Automating this sequence ensures no lead slips through the cracks. Plus, you can continuously tweak and optimize your nurture emails for maximum conversion impact.
Don't let new leads go stale. Implement a 7-day email nurture sequence to build relationships that turn interested prospects into successful course students.
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