The Earthshot Prize finalists for Build a Waste-Free World explain what a circular economy is, and why it's not just about recycling but reducing waste.

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Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.

We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.

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