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Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful technology businesses, and advises companies worldwide on turbocharging growth and innovation.
Steve is the noted author of three award-winning books: Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (McGraw-Hill, 2011), Jobs to be Done: A Roadmap for Customer-Centered Innovation (HarperCollins Leadership, 2016), and Costovation: Innovation That Gives Your Customers Exactly What They Want—And Nothing More (HarperCollins Leadership, 2018). His fourth book will be published at the end of 2023 and is titled The Innovative Leader: Lessons from Top Innovators for You and Your Organization. He is a Senior Contributor for Forbes, and has also written for Harvard Business Review, The Financial Times, and other major outlets.
As a leading consultant on growth and innovation for nearly two decades, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in his innovation consulting practice.
He has co-written articles with Professor Christensen and helped to create his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Microsoft, the Mayo Clinic, and Nike.
As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based on four continents.
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