This is Growth Decoded — a show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode, we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?

We then turn our focus to answer the question, "How do landing pages work?" and investigated from two angles:
1. What do you need to build a landing page?
2. How do you make your landing pages more successful?

We take a look at the mechanics of a landing page, the different elements they have (or don't have), and how you actually set them up to get new leads in exchange for your offer.

Tim and Molly answer a question from the ActiveCampaign Community and break down best practices for delivering gated content once someone converts on your landing page.

You'll sit down with renowned Conversion Rate Optimization (CRO) and conversion copywriting expert, Joel Klettke. Joel is the founder of Business Casual Copywriting and Case Study Buddy, and has helped businesses like HubSpot, WP Engine, Safelite, and more.

Joel provides expert advice for improving the conversion rate of your landing pages, how to write copy that converts, tips on using Voice of Customer and determining your audience's level of awareness, design tips for landing pages, and the importance of knowing your customer.

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To connect with Joel or learn more about his work:
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