Watch this trailer for the Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management.

Drawing on Faculty Director Sinan Aral's book, The Hype Machine, this course offers an in-depth look at the forces that shape social media marketing and how you can strategically leverage them to reach your organizational goals. Over six weeks, you'll develop a firm understanding of the technologies and trends that drive social media today. You'll also gain powerful tools and techniques related to microtargeting, viral advertising, and influencer marketing for enhancing your strategy. The course also delves into the neurological and economic forces that affect our decision making online, as well as the critical ethical issues that underpin social media strategy. Walk away with a certificate of completion from MIT Sloan.

Visit the course page for more information: [ Ссылка ]
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