Today, I’m chatting with Leore Avidar, the founder of Alt—a sports cards collectibles platform that makes it simple for investors to buy and sell authenticated, investment-grade trading cards.

What was once seen as a hobby, has turned into an alternative asset class that serves a ~$15 billion market, expected to rise to $49 billion by 2032.

In this episode, Leore and I geek out on our love for sports card collecting and talk about his approach to starting and scaling multiple businesses.

3 of the biggest insights from Leore Avidar …

✅ Why sports card collectables are such an attractive asset class to investors – and why I love watching my son build his own portfolio of cards.

✅ Where does self-awareness come from and how can you cultivate it to become a better leader?

✅ How Leore built and scaled 8 and 9-figure businesses by prioritizing talent. Learn how to find, hire and evaluate great people for your team.

KEY TAKEAWAYS:

00:00 The story of Alt – the sports card marketplace
07:47 How cards are graded
14:28 The similarities between stocks and cards
20:30 The 80/20 card portfolio strategy
25:28 Can cards be a portfolio diversifier?
35:58 Volatility vs. stability in the card market
43:57 Using a card portfolio for an asset-backed loan
49:36 How enterprises can automate direct mail
53:10 The secrets of successful business scaling
59:02 Advice for being an effective CEO
1:02:13 The three buckets to check for hiring good people
1:06:52 Checking self-awareness in your team members
1:17:17 Being selfish in your happiness

#leoreavidar #alt #sportscards #business

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DISCLOSURE:
This episode is not offered as investment advice. All individuals should independently evaluate the appropriateness of any investment based on their own circumstances. Brad Johnson is a user of Alt.xyx and sits on an advisory board for the company. The appearance of Leore Avidar, was not paid for.

DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.

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