How to create a digital marketing strategy for a service-based business
In this video, we look at how to create a digital marketing strategy for a service provider. A lot of the digital marketing strategies you find online are designed for product-based businesses?
But what about marketing for a business that doesn't sell a product? Where do you start when creating a strategy for marketing a service-based business?
I take you through a 7 step process that will help you build and create a digital strategy for your service business marketing.
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I've also created a digital marketing strategy workbook, template and guide. You can grab your copy here: [ Ссылка ]
Plus if you want to find out more about the content buckets I mentioned in the video you can download that here: [ Ссылка ]
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CHAPTERS:
00:00 Intro
00:45 Step 1: How to set goals
02:46 Step 2: How to define your ideal customer (without demographics)
05:14 Step 3: Be recognised by your brand
06:00 Step 4: Map out your buying process
07:50 Step 5: Choosing your social media and content channels
08:53 Step 6: Create your content plan
10:04 Step 7: Create your measurement plan
