Step six is about solving the chicken-and-egg problem that marketplaces face in their early days: how do you get suppliers without customers, and how do you get customers without suppliers? By onboarding supply first. You'll learn how to attract and onboard them to your platform in practice.
Chapters
00:28 Introduction to onboarding supply
01:30 Why onboard supply first
02:22 Where to find your first suppliers
03:36 Alternative supply growth methods
05:19 How to get suppliers on board
08:16 How to onboard your suppliers
08:51 Conclusion
Find the full course and get a certification at [ Ссылка ]
Sources
Juho Makkonen: How to build your marketplace supply. [ Ссылка ]
Lenny Rachitsky: How to Kickstart and Scale a Marketplace Business – Part 2: Cracking the Chicken-and-Egg Problem 🐣 - Supply vs. Demand. [ Ссылка ]
Lenny Rachitsky: How to Kickstart and Scale a Marketplace Business – Part 3: Cracking the Chicken-and-Egg Problem 🐣 - Growing Initial Supply. [ Ссылка ]
Further resources
Two-sided: Transforming from a network to a marketplace - James McAulay (Encore). [ Ссылка ]
Two-sided: How to always put the customer experience first - Gaurav Singhal (Drive lah). [ Ссылка ]
