Our next book we are covering is "The Tipping Point" by Malcolm Gladwell. This book is all about how small things can make a huge difference and how ideas can spread much in the same way as a virus.
Introduction:
- Hush Puppies were a brand of brushed-suede shoes in America that was struggling in sales in early 1995 (down to 30000 pairs sold per year)
- The company who made them, Wolverine, was considering phasing them out
- A stylist from New York informed the executives at Wolverine that Hush Puppies were becoming popular
- By fall of 1995, many stylists were calling about getting Hush Puppies. The company would go on to sell 430000 pairs that year and then 4 times that the following year
- The shoes passed a certain popularity point and it tips
- Crime in East New York and Brownsville is huge problem in 1992, within 5 years the crime rate suddenly dropped by 64.3%
- Hush Puppies and crime in new york are both examples of “contagions”
- The change happened suddenly, traditional explanations were not sufficient since they described reasons that would incite gradual change
- These events relate very much to what we would usually call epidemics
- Yawning is an example of an epidemic
Epidemics must be contagious
- Little changes make big differences
- If you folded a piece of paper 50 times it would stretch from the earth to the sun
- The tipping point is sometimes called the critical mass
-In some neighbourhoods, white people would begin to move out en masse once the amount of black residents reached a certain point, say 20%
- The tipping point is seen in the adoption of fax machines and cellphones
- What can we learn from an outbreak of syphilis in Baltimore, children’s shows like Blue Clues and Sesame Street, and a tech startup in Delaware
Suggest the next book you want to see covered down in the comments! Share what you think down in the comments! And let me know if you think I've missed something. Be sure to hit the like button and subscribe if you've enjoyed this video!
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