Tobias talks about four key ingredients to create a vegan world. They are qualities or attitudes that the vegan movement can use more of: open-mindedness, to be able to consider different tactics and strategies and think out of the box. Empathy, to be able to get through to people more easily. Rationality, in order to avoid “vegalomania” and purism. And positivity, to keep doing what we are doing and get better results.
Tobias Leenaert is the author of How to Create a Vegan World: a Pragmatic Approach and blogs at www.veganstrategist.org. He is a longtime speaker and strategist, and together with Melanie Joy, gives vegan advocacy trainings all over the world for the Center for Effective Vegan Advocacy (CEVA). He is also co-founder of ProVeg, an international pro-vegan organization with the mission to reduce the global consumption of animals by 50% by the year 2040. A vegan for over twenty years, Tobias lives in Ghent, Belgium, with his partner, two dogs, five cats and many rescued chickens.

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