Elsewhen and Pacemakers have joined forces to launch Bank of the Future (BOTF): a transformative, customer-centric concept that challenges banks and other brands to rethink financial products and services exclusively from a customer perspective.

The two companies are working with banking-as-a-service provider Vodeno as the technology platform capable of delivering the concept in the here and now. The three firms are seeking other progressive organisations keen to adopt the BOTF model in order to revolutionise the way their customers use financial service.

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