Vernon sits down with marketing technology expert, Rob Riggs, for a deep dive on the essential strategies for enhancing landing page conversions and maximizing ROI.

What you'll learn:

The importance of straightforward landing pages focused on converting a single persona.

How to calculate the cost of acquisition and benchmark against your campaign performance.

The significance of specific, motivational calls-to-action and consistent language from ad to landing page.

The value of strategic testing and using tools like Google Analytics, Hotjar, Unbounce, and AI integration for optimization.

The success story of a plastic surgeon who significantly boosted revenue through effective ad spending.

00:00 Is your website secretly losing potential customers?

04:05 The secret to capturing attention effortlessly.

08:09 These ad secrets boost performance fast.

11:08 Surprising insights from top 30 marketing tools.

17:39 The key metrics that matter the most.

27:53 Hidden pitfalls of landing page leaks.

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