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The Career of John Hegarty: [ Ссылка ]
Becoming an Advertising Creative: [ Ссылка ]

Axe (or Lynx in some markets) was the source of some of the best creative work of the 1990's to the early 2000's. The template was set by BBH London, who first cracked the strategic formula that produced incredible visibility and sales for the Axe brand. The involvement of John Hegarty, longtime creative director and co-founder of BBH London was integral to the continuous quality of the advertising.

Read our complete profile of John Hegarty and his creative career: [ Ссылка ]

Our eBook, the Ad School Buddy, profiles all the undergraduate, graduate, portfolio schools as well as the short courses and incubators that will give you the skills you need to join an advertising creative department. Read more about it here: [ Ссылка ]

Budding is all about helping Junior Creatives improve their skills, navigate the pitfalls inside creative departments, and have a sensational career in the advertising industry.

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