OTT has hit the mainstream and Southeast Asia (SEA) is leading growth and lockdown saw online video streaming (OTT) surge 60% across the region. Long-form, professionally produced OTT content is attracting more and more viewers offering advertisers brand-safe premium reach at scale and a credible alternative to advertising within short-form social video environments.
This webinar hosted by Gavin Buxton from SpotX and Crisela Magpayo-Cervantes from Mindshare will cover the unique characteristics of the SEA OTT market, how this differs from the West, map the OTT landscape and identify the major global/regional/local players, provide OTT insights for major markets like Indonesia, Philippines and Thailand, outline how COVID-19 has impacted consumption levels and the trends that are shaping the future of OTT.
Presenters:
- Gavin Buxton, Managing Director, Asia, SpotX
- Crisela Magpayo-Cervantes, Partner, Digital, Mindshare
