In 2006, to advertise the upcoming Digital Switchover in the UK, Digital UK created a robot mascot, Digit Al, designed by Abbott Mead Vickers BBDO and voiced by Matt Lucas.
Digit Al interrupts the award-winning Sony Bravia "Bouncy Balls" ad to inform you of the switch.
Another 2 adverts from the time were chosen to be interrupted, those being Guinness' "noitulovE" and a perfume ad, with only the latter being found media.
