This is one of the BIGGEST mistakes that I see creators make 👀

You’re NOT paying attention to the FTC guidelines. The Federal Trade Commission has laid out guidelines for creators that are MANDATORY to follow (and can be penalized with a HEFTY fine) 💸💸💸

1. Make sure your disclosure is “before the fold”, not hidden later in the caption.
2. Write your disclosure ON the video itself if it’s a Reel
3. Use both the ad disclosure (to appease the FTC) and the “Paid Partnership” Label (to appease the apps). You should use BOTH.

NGL, I literally used to never put disclosures on my videos themselves 😅😅 How about you?

Thankfully, you don’t have to navigate these tricky situations by yourself. You can join our private creator community, @soulcialsuite, to help make sure you’re saving yourself from tricky situations like this!

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