Toyota North America partnered with Toyota Hawai‘i, a distribution subsidiary of Servco Pacific Inc., to host an international reveal of the all-new 2024 Toyota Tacoma in Kona on the island of Hawai‘i.

As part of the exclusive event broadcasted nationwide, Toyota Hawai‘i collaborated with Kuhaʻo Zane, Toyota Hawai‘i Brand Ambassador, COO and Creative Director of Sig Zane Designs, and Native Hawaiian artist, to produce an exclusive print.

In Hawaiʻi, the Toyota Tacoma has been the #1 vehicle for the past 22 years. Last year, the Small Pickup segment made up about 15% of total market share, with the Toyota Tacoma accounting for 58% of the segment. Commonly referred to as ‘Tacos,’ ‘Lifted Yotas,’ or ‘Yota Gang,’ a variety of sub-cultures, including off-roading, have created a passionate community among Tacoma owners.

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