On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner.
Chase Dimond, the man behind a multi-million dollar media empire on social media, believes in building a network of theme pages instead of branding everything with his name and face. By posting frequently on social media and providing value consistently, Dimond has grown his newsletter to 75,000 subscribers, with 90% coming from Twitter and LinkedIn alone, which he sees as the most interesting aspect of his empire and the end goal. Dimond stresses the importance of content distribution, not just creation, and emphasizes the need to constantly engage with one's audience and improve one's content. In terms of monetization, Dimond has revenue streams through agency clients, consulting deals, affiliate deals, newsletter sponsorships, and being an angel investor in several companies and trading money for access or equity.
Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution and Engagement.
I was also so intrigued with Chase's story and humble beginnings which tell the story of him being diagnosed with Crohn's disease and his desire to bring awareness to Crohn's was a launchpad for his personal and career growth.
Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, they've helped clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of their clients include Poo-Pourri, Eight Sleep, Mixtiles, and Health-Ade.
But beyond that he runs several incredible social media channels like Daily Copywriting: [ Ссылка ]
Follow Chase on Twitter: [ Ссылка ]
Want more? Check out Create Like The Greats Episode on The Man Building a Multi-Million Dollar Media Empire on Social Media, Chase Dimond: [ Ссылка ]
Follow Ross on Twitter, LinkedIn & More:
╰ Subscribe to my channel: [ Ссылка ]
╰ Instagram: [ Ссылка ]
╰ Twitter: [ Ссылка ]
╰ LinkedIn: [ Ссылка ]
00:15:00 In this section, Chase Dimond, the man behind a multi-million dollar media empire on social media, talks about the importance of building a content muscle through practice and consistency, and finding a community to boost each other's content. He stresses the need to spend more time on content distribution, not just creation, and shares his own creation process which begins with consuming as much information as possible in the morning, responding to emails, and repurposing old content with new context and updates. He also emphasizes the significance of engaging with one's audience and constantly improving one's content regardless of the level of success achieved.
00:20:00 In this section, Chase talks about his content creation process, which involves repurposing and editing content from the past. He also credits people and gives them proper attribution when reposting their content. He explains that the key to monetizing his content is to provide value consistently, which has allowed him to attract sponsors, charge monthly retainers, and sell his own products and services. He also mentions that he is always exploring ways to monetize his content, such as by partnering with companies that allow him to monetize on a cost-per-click or cost-per-sub basis.
