As the most well-known and widely watched sailing competition worldwide, the America’s Cup faced a notable challenge – distributing broadcast coverage around the world. The 36th America’s Cup had to meet the demands of 55 major networks looking to deliver coverage to around 190 countries, and Telstra’s media managed services business, Telstra Broadcast Services (TBS) was a perfect match to meet these requirements.
TBS curated an international contribution and distribution solution from its high-bandwidth media network which provided on-site and remote broadcast operations, remote production, distribution of world feeds and streaming feeds to global rights holders, bespoke internet services, and the 24/7 contribution of signals from source to circle-o.
Discover how Telstra Broadcast Services broke all previous broadcast records for an America’s Cup with a total global audience of 941 million people and a dedicated audience of 68.2 million viewers across the world watching 52 hours of live broadcast from the America’s Cup and firmly positioned the competition in the global spotlight despite COVID restrictions.
Read the America’s Cup case study: [ Ссылка ]
Learn more about Telstra Solutions:
Australian Media Networks from Telstra Broadcast Services: [ Ссылка ]
Distribution networks from Telstra Broadcast Services: [ Ссылка ]
Remote Production from Telstra Broadcast Services: [ Ссылка ]
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