CEIBS MBA students and faculty visited the historic Chinese city of Nanjing as part of the MBA China module on ’The Globalisation of Chinese Companies’. The group included 26 MBA 2020 students and was led by Associate Professor of International Business and Strategy Dr. Shameen Prashantham and Lecturer of Strategy Dr. Guo Bai. The dual focus of the trip was to learn about the different strategies Chinese enterprises utilise to go global as well as how these companies bring resources, brands, technology, and skills acquired internationally back to China.
#CEIBS #MBA #China
