#ProductAdoption #EmailCampaigns #CustomerSuccess

Are email campaigns effective in driving product adoption for SaaS? Can email campaigns convert window shoppers into paying customers? Can you leverage email campaigns as a channel to help the end-users become acquainted with your products? What is the formula for creating email campaigns for product adoption?

We are privileged to interview Keri Keeling, Global Head for Customer Success Innovation & Intelligence at VMware, to talk about product adoption. Keri reveals her expert insights and reveals her personal strategies to increase product adoption especially in using email campaigns and other channels. Watch the full video to discover Keri’s tips on how to effectively leverage email campaigns, from testing the content to performing A/B tests. She also provides some best practices for creating effective email sequences.

Watch the video to learn more about increasing product adoption through email campaigns.

00:00 Intro
02:40 Tech-Touch Customer Lifecycle Journey
04:27 Tools and Actions Beyond Usage Analytics
08:54 Omni-Channel Product Adoption
11:50 Email Campaign Key Metrics
15:00 Best Formula for Email Sequences
17:43 Tips for Starting Email Campaigns

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Additional Resources:

📑 Read this blog to better understand Customer Lifecycle Journey: [ Ссылка ]

🎥 Watch this video: How to Ensure Success and Avoid Churns Through User Adoption
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Establish Proven Strategies to Increase User Adoption

Our experts at CSM Practice leverage digital adoption tools, gather user feedback and analyze usage data and analytics to help you increase customer loyalty and product adoption.

Explore our customer success services: [ Ссылка ]
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