Titebond Construction Adhesives undergo packaging transformation to emphasize the brand’s focus on construction professionals. As part of a comprehensive program to promote both the brand and its focus on products formulated for professional use, Titebond has redesigned labeling for its full line of construction adhesives. The new labels unify the line under the Titebond brand and emphasize the brand’s focus on the construction pro. While the label design clearly identifies the products as Titebond, each product also is easily distinguished by its specific color and call outs.
