Josefina shares her journey from working at JP Morgan Bank to building CIELO, a family business rooted in her Mayan heritage.

Discover how she and her brother transformed traditional hammock craftsmanship into a social impact brand that empowers artisans, promotes gender equality, and uplifts their community in southern Mexico.

Whether you’re a female founder, social impact entrepreneur, or someone seeking a fulfilling career path, Josefina’s story will motivate you to follow your purpose and make a difference.

00:00 - Intro
00:23 - Mayan Heritage
00:59 - Moving to the U.S.
01:48 - Starting Cielo
03:57 - Social Impact
05:08 - Lowe's Partnership
06:46 - Equity & Financing
09:45 - Cielo Brand
11:34 - Pivoting in Entrepreneurship
12:09 - Influencing the Youth

📌 Key Takeaways:
- How embracing her culture helped Josefina build a purposeful brand.
- The challenges and rewards of pivoting from a corporate career to entrepreneurship.
- Insights on securing partnerships like Lowe’s and creating lasting social impact.

Like, comment, and subscribe if you’re inspired by stories of female entrepreneurship and the power of business to drive change!

Learn more about CIELO: [ Ссылка ]

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