How to build LTV with confidence: the secret to building a brand
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The simplest way to improve the LTV of a customer's journey is to sell them a product that furthers their journey.
Vertical integration is a principle built on the model of selling complimentary products.
Nearly every household brand in the world has embraced this.
Yet, far too many small businesses are still effectively just… "products with a marketing team" from $5 food brands to car companies, clothing & education, insurance and real estate.
Apple has the iPhone & AirPods. Car dealers sell a car & do repairs. Netflix, Spotify & Amazon Prime all charge you monthly.
These are all examples of LTV lifts after the 1st purchase.
We can ask ourselves: What is the most commonly sold product by people who buy more than once?
