Panerai is a brand seemingly in decline. Since their period of serious popularity in the early-2000s, this Italian brand has suffered an ever-dwindling public reception. In today's episode of WATCH CHRONICLER UNSCRIPTED, I would like to take a look at where Panerai seems to be going wrong and why there remains hope for the brand's future.
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WCU #43: The Panerai Problem
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