To connect with your prospects and convert them into paying customers, one of the most powerful stories you can share during the sales process to accelerate trust is a customer success story.

In this episode of Closing Time, podcaster, speaker, and storytelling expert, Ravi Rajani, shares his "ACORN" checklist for crafting a compelling sales success story.

Several key ingredients go into crafting a high-converting customer success story. Unlock Ravi’s ACORN checklist to take you and your team’s storytelling to the next level.

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Connect with Ravi Rajani:
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Connect with Val Riley:
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00:00 Introduction
00:49 Difference between case study and customer success story
02:08 Storytelling tips using "ACORN"
02:45 1. Attention Grabbing
03:51 2. Containing a Relatable Main Character
05:03 3. The Story Should Organically Unfold
06:33 4 Key Elements Within a Story Arc
09:38 4. Revealing the Villain
11:57 5. Nurturing Trust
13:36 Bringing it All Together

#customersuccessstory #casestudy #salescasestudy

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